John Bantin has been writing about his diving experiences first hand  for more than 18 years. Most of his output appears in Diver Magazine.  Why do the publishers like to use his material so much? because he comes back reliably, time after time, with the right material. His  background was as an advertising photographer and he made his name with a poster campaign for Guinness. That's a tough business with no room for failure so he simply applies the same rules when he works for Diver. He writes about the diving he does, the places he visits and  the equipment he uses, and backs it up with high quality photographs each time. It's not easy. If it was, everyone would be doing it. He  has collected a few anecdotes over the years too, and he might let  you into one or two of his secrets!